Our Team performs such wide-ranging duties as establishing marketing objectives, product selection, recommendations for retail pricing, forming sales strategies, as well as development advertising and public relations programs.
Long before construction may begin, our professionals analyze market trends and potentials, conduct independent competitive analysis, and provide Gallery Homes with vital consumer feedback on product concept, buyer needs and desires, as well as lifestyle information.
Our Team concentrates on three strategic areas: Forward Planning, Marketing and Sales.
Our team of professionals assembles and analyzes current and historical data relating to a project's marketplace. Taking into consideration competitive product studies, traffic studies, and absorption rates, we submit in-depth recommendations on product concept, plan mix and pricing for Gallery Homes' communities.
In addition, we are deeply involved in developing the corporate identity and overall image for every distinctive project. Valuable marketing expertise is provided in the areas of Product Concept, Theme Development, Image and Sales Office Design.
Other marketing responsibilities include advertising and promotions, model home merchandising, conducting market studies and budget approvals.
The sales team of New Homes provides a vital link in maintaining the warm, caring image of Gallery Homes. Our Team also constantly analyzes the market conditions and makes appropriate pricing recommendations. Additionally, we remain up-to-date on the latest take-out financing programs.