Our Team performs such wide-ranging duties as establishing marketing objectives, product selection, recommendations for retail pricing, forming sales strategies, as well as development advertising and public relations programs.
Long before construction will begin, our professionals analyze market trends and variables, conduct independent competitive analysis, and provide the design team with vital consumer feedback on product concept, buyer needs and desires, as well as lifestyle requirements.
Our Team focuses on three strategic areas: Forward Planning, Marketing and Sales. Our team of professionals assembles and analyzes current and historical data relating to a project’s marketplace. Taking into consideration competitive product studies, consumer traffic, and absorption rates, we create in-depth recommendations for product concept, plan mix and pricing.
In addition, we develop the corporate & project theme for each distinctive neighborhood. Valuable marketing expertise is provided in the areas of Product Concept, Theme Development, Image and Sales Office Design.
Other marketing responsibilities include social media, advertising, promotions, options, model home merchandising, market studies and budgeting.